Physiotherapists, psychologists, "Het Witte Huis" has it all. What they didn't have, is a visual identity. Until now.
This brand new medical centre offers professional services in a cozy, home-like environment. Needless to say, they needed a visual identity that was up for the task.
A clean, crisp look with a 'little something' extra. The brand's first two initials 'W' & 'H' are positioned in a way that reveals the third element in the logo.
Client brief requested a typographic, clean logo design with a 'high-fashion' look and feel to it. Important values in the client's business are honesty, transparency and professionality. With this in mind I opted for a classic serif font to give the design it's classy look and then broke everything down to the bare minimum. By leaving out some elements in the letter 'M' you get a strong sense of transparency which not only corresponds with the clients values but helps to keep the design simple and minimalistic.
Project Welt stands for luxury, design, architecture, fashion and art in every meaning. They sell luxury design items aswel as provide interior design and graphic design services.
Client brief requested the design to embody both luxury and style with a 'royal touch'. To incorporate those elements, I chose to combine a classic serif font in 'Project' with the more modern looking serif font in 'Welt'.
The 'W' of Welt has a small playful element to give the whole a personal and approachable touch.
The golden logo symbol is very clean and minimalistic to create a visual tension with the classic font choice. This results in a design that suggests classic, high end luxury while maintaining a modern feel.
Inspiration for the logo symbol came from royal coats of arms where classic elements like a scepter and calligraphic letters are very common. The 2 initials of the business 'P' and 'W' are implemented in the design. The top-part being the 'W' and the bottom part the 'P'.
The symbol serves not only as a monogram, but hints towards a royal scepter. By keeping it's design clean and minimalistic, it facilitates the creation of a wax seal or the use in embroidering. This symbol can easily be translated in to a pattern used for wrapping paper etc.
Regarding the brand identity's look & feel I incorporated textures and images of luxury materials such as green marble, gold and leather to further establish a sense of exclusivity.
Gold foil is used throughout several printed elements of the corporate identity.
Logo + corporate identity design for one of the best and most well known hairdressers in Belgium. 'Geoganic' embodies the 2 main sources of inspiration for their creations: Geographical & Organic. In all of the work that Geoganic delivers you can identify a well-balanced symbiosis between these two perspectives.
For the logo design I implemented the same two perspectives and tried to achieve a similar harmony between organic and geographical shapes. The base of the logo is a pyramid shape to establish a sense of stability and symmetry. To counter this symmetry I chose to fill up one side of the pyramid with diagonal lines that represent the lines on which hairdressers base their cuts. The two spheres complete the logo, representing the 'organic' approach and at the same time depicting the letter 'G' which can be found in the clients' business name.
studio MOS is a design-studio which combines three interconnected pillars from a narrative mindset.
MOS stands for: - My Own Story - My Own Stage - My Own Space
In here you will find that the 3 main pillars which form the company's foundation begin with an 'S'. I implemented these 3 S'es in the design using only their negative space. This results in an abstract image that leaves the viewer disoriented for a while before discovering the true meaning. For me, logo's don't have to be obvious, it makes things more interesting when there's a little mystery involved, and that's exactly what I tried to achieve with this project.
Spielerei is a creative agency that provides services in the drama and music department.
The name Spielerei is a German term meaning "Something one does for fun".
The last part 'ei' is a Dutch word meaning "egg".
I used this as the base for the logo because of its symbolism. The egg refers to the idea that's being 'hatched' and the birth of something new. To emphasize the creative 'ideas' that Spielerei develops, I combined the egg with the universal symbol for an idea: a lightbulb.
The font I used is Linotte Bold because of it's playful character. This makes the whole feel more approachable. Together with the logo it forms a solid whole which clearly reflects the kindness and creativity that Spielerei stands for.
The client had started her own business offering pre- and postnatal care. The client brief requested to avoid all cliche's and strived towards a high-end look and feel. For the logo itself I chose for a clean stylization of the letters 'i' and 'R' being the clients initials. When positioned this way, the initials form the clear silhouette of a pregnant woman looking down on her belly. The typeface used is Fira Sans Ultra Light.
In collaboration with webshop Brown Paper Bag, I designed a series of 3 Christmas postcards.
As a designer, minimalism and simplicity are the key elements throughout my work. When designing this set, I deliberately chose to avoid all Christmas cliches and tried to reduce Christmas back to its essence by using 3 basic shapes:
Triangle: Christmas tree Circle: bauble Square: present
With the supporting color palette, the design can easily be associated with Christmas, without the addition of unnecessary elements.
The client is a independent landscaper by the name of Amaury Ameel. During the initial design brief it was clear to me that the client was leaning towards lots of clichés like trees and handwritten typefaces. After talking things through together, I advised him to abandon all clichés and suggested we strive towards a unique, yet recognizable logo to differentiate him from the competition.
Putting negative space to good use, I combined two tools of the trade (shear and shovel) to create the letter 'A' surrounded by a shield shape suggesting the regal-like treatment you will get when hiring Amaury Ameel for your landscaping.
Moment! is the annual festival in my hometown Tongeren revolving around culture, design and art. The festival's main theme is time.
I was commissioned by the city to not only be one of 2 chief editors, but to also design the magazine connected to this festival. It's a bimonthly magazine which will count four editions.
For the layout I chose to put the focus on images rather than text. My goal was to create a young, interesting magazine with a clean feel to it. This is why we opted to implement lots of whitespace so the text can 'breathe'.