ROSS

This is what 100% creative freedom looks like.

ROSS, a gastronomic restaurant with a relaxed attitude, wanted a menu they could update themselves. Something cooler, more in tune with the restaurant.

Our kind of brief.

Starting with the existing logo, we developed the colour palette, selected the typefaces and shaped the complete print concept.

We brought lunch, dinner and wine together in a custom envelope, with staggered inserts keeping all three headings visible.

Wine-red paper, foil details and a torn edge give the menu refinement and a big pair of balls. For the matching business cards, we chose 3D embossing to give the logo’s organic curves a sculptural presence on paper.

We selected the materials, made prototypes by hand and oversaw print production with Ambart Studio. Plenty of room to put our love of print to work.

We also created editable menu templates, so the owner can update and print the inserts whenever the kitchen changes course.

Bon appétit!