Back in the day when Snapchat was still booming and man-buns were hot, I decided to create a custom geofilter for my hometown Tongeren.
I love my city, so obviously it bothered me that the first city of Belgium didn’t have a geofilter yet. So I made a design, sent it to Snapchat and straight away got the news that my filter was accepted. NICE!
I sent an e-mail to the city council and gave a presentation there to encourage the use of the geofilter.
It’s still in use today.