Marijn Carton
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Margot Feiner

"MF." monogram.

Client brief requested a typographic, clean logo design with a 'high-fashion' look and feel to it. Important values in the client's business are honesty, transparency and professionality. 
With this in mind I opted for a classic serif font to give the design it's classy look and then broke everything down to the bare minimum. By leaving out some elements in the letter 'M' you get a strong sense of transparency which not only corresponds with the clients values but helps to keep the design simple and minimalistic.