Client provides allround light & audio rental service for events ranging from large scale festivals to company events and party's aswel as fully customized lighting and stageplan concepts. Design brief requested a minimalistic, clean style putting the client's business in a 'higher segment' to avoid being contacted for small scale jobs.
Visualization of 2 elements in the name horse & power.
The logo is a combination of a horseshoe and a power-button resulting in a simple and recognizable logo.
Font used is Bebas Neue bold because of its rugged and bold typeface with a little playful element in the letter 'r'. This gives the impression of quality and gives the brand a trustworthy appearance yet remaining approachable due to the small playful element.