The client had started her own business offering pre- and postnatal care. The client brief requested to avoid all cliche's and strived towards a high-end look and feel. For the logo itself I chose for a clean stylization of the letters 'i' and 'R' being the clients initials. When positioned this way, the initials form the clear silhouette of a pregnant woman looking down on her belly. The typeface used is Fira Sans Ultra Light.