Marijn Carton
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De Serre

Where to start…

The old administrative centre in Hasselt was transformed into a creative hotspot. Here young creatives can learn, create, connect and join forces. Workshops, concerts, a co-working space, a rehearsal space, an indoor skatepark,… It’s all there. A cultural revolution for the city of Hasselt.

What started off as a branding project, turned into a full art-director position within the organization.

Branding & art-direction: Marijn Carton
Design team: Gilles Valkenborg & Siel Van Heukelom
Photography: Kobe Schepers, Lucinde Wahlen

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Every space within the building, has it's own name & icon.

Every space within the building, has it's own name & icon.

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After designing the full branding and artwork, I hand-picked a small design team to manage.

After designing the full branding and artwork, I hand-picked a small design team to manage.

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